Creative direction and campaign design for this year’s Rundgang at Berlin University of the Arts
The time has finally come: what had been sown, watered and tended all year was ready to be harvested and tasted. The fruits are loud, colourful, sometimes sweet or sour, sometimes hard to digest. A matter of taste, just like the works shown at Rundgang.
At the same time, this year’s visual takes on a second layer of meaning. While creativity continues to grow and evolve, cultural institutions including UdK are facing ongoing cutbacks. Bit by bit, the very structures that enable creative work are being eroded. What remains when the foundations are no longer there?
https://www.udk-berlin.de/fileadmin/2_dezentral/Presse/Dokumente/UdK_Tagesspiegel_18072025.pdf
Scarf Design for the UdK Shop
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The posters were displayed all across Berlin.