For this project, I developed the visual identity and campaign design for the Rundgang – Open Days at the Universität der Künste Berlin. The campaign unified the diversity of artistic disciplines (fine art, design, music, and performing arts etc.) into a flexible visual system that works across print and digital media, from posters and flyers to wayfinding and social media.At Rundgang 2025, the time finally came: what had been sown, watered, and tended all year was ready to be harvested and tasted. The fruits are loud, colourful, sometimes sweet or sour, sometimes hard to digest—a matter of taste, just like the works shown at Rundgang. At the same time, this year’s visual identity takes on a second layer of meaning. While creativity continues to grow and evolve, cultural institutions including UdK are facing ongoing cutbacks. Bit by bit, the very structures that enable creative work are being eroded. The design raises the question: what remains when the foundations are no longer there?credit: UdK Berlin, Foto: Nikolaus Brade